Hooked

Nir Eyal has provided a rich and validated explanation of why some products enter into our daily lives in such a way that they form a habit. It talks about how we can’t imagine a life without email, Facebook and  other products. The analysis evolves into how entrepreneurs can design their products keeping the “Being Hooked” methodology in mind.

Author: 
Nir Eyal
Type: 
Business
Rating: 
5