Purple Cow

This book talks about how you can make your product into something that customers notice. Written by the marketing guru and famous blogger Seth Godin,  the book’s odd name comes from the fact that if you are driving and you see a cow you pay attention. If you keep seeing cow’s again and again, your interest goes down. Then if suddenly you see a purple cow – you are interested again.

Author: 
Seth Godin
Type: 
Business
Rating: 
5