All Marketers Are Liars / Tell Stories


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This small book will drive you crazy. I read it cover to cover in a few hours. Seth Godin tells you how you need a story to go with whatever you are selling. If the story aligns with the viewpoint of your customers, you will succeed. It talks about why we should not try to change customer viewpoints but rather find customers whose viewpoint aligns with our story. A great read indeed.

Seth Godin