The Pumpkin Plan


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This book has something new to offer. If you are in consulting style business, this is a book for you. It talks about how the pumpkin farmers work their way through all the odds and come up with gigantic winning pumpkins. Some ideas could make you uncomfortable – like the one in which you are asked to keep your top N customers and fire the rest. Sound reasoning and business experience support this new way of thinking about business.

Mike Michalowicz